We use your details to process your order
When you buy from us, we use your contact, billing, delivery and order details to take payment, prepare the order and keep you updated.
Privacy policy
How we look after your information
This page explains how Lisa Morris trading as Wye Knot collects, uses and protects personal information when you shop online, contact us, create an account or use our website.
We use personal information to run the shop, process orders, reply to messages, deliver parcels, manage returns and improve the website. We only keep it for as long as needed.
Last updated: 11 June 2026
At a glance
- Controller Lisa Morris trading as Wye Knot
- Orders Used to process and deliver orders
- Marketing Only where you have agreed or can opt out
- Cookies Some need consent
- Contact info@wye-knot.co.uk
Messages help us reply properly
Contact form messages, order numbers and optional photos or files are used to reply to your enquiry, return, damage report or product question.
Cookies support the shop and analytics
Some cookies are needed for basket, checkout and account features. Others may help us understand site performance or marketing where permitted.
Who we are
Lisa Morris trading as Wye Knot
Wye Knot is an independent gift shop in Builth Wells. The data controller for this website is Lisa Morris trading as Wye Knot.
We do not have a formal Data Protection Officer. If you have a privacy question, please contact us using the details on this page.
BusinessLisa Morris trading as Wye Knot
AddressWye Knot, 27 High Street, Builth Wells, Powys, LD2 3DL
General emailinfo@wye-knot.co.uk
Returns emailreturns@wye-knot.co.uk
Information you give us
- Name, email address, billing address, delivery address and phone number.
- Order details, delivery or click & collect details, returns and customer-service notes.
- Account login details and saved addresses where you create an account.
- Messages sent through the contact form, including optional photos or files.
- Marketing consent preferences where you choose to receive marketing.
Information collected automatically
When you use the website, cookies and similar technologies may collect information such as your IP address, browser, device, pages visited, shopping basket activity and how you found the site.
Some cookies are needed for the shop to work. Others may help us understand site performance, marketing or how customers use the website.
Used for clear shop purposes
We usually use your information because it is needed to process your order, reply to you, meet legal or accounting duties, protect the website, or because you have agreed to receive marketing.
This keeps the privacy notice practical: we only ask for details that help us run the shop, support customers, deliver orders, handle returns or keep the website working safely.
Orders, records, consent and security
- Order details are used because they are needed to provide what you bought.
- Some records are kept because accounting or legal rules require them.
- Marketing and non-essential cookies rely on consent or a lawful opt-out route where allowed.
- Security and fraud checks help protect customers, payments and the website.
Orders, payment and delivery
How we use order information
We use order information to process purchases, take payment, send order updates, arrange delivery or click & collect, deal with returns and keep accounting records.
WooCommerce stores order and customer details. Payment information is handled securely by payment providers such as Stripe and Klarna where selected. We do not store full card numbers on our website.
Couriers such as Royal Mail, Evri, DPD or Parcelforce may receive the details needed to deliver your order.
CheckoutWooCommerce
PaymentsStripe / Klarna where selected
DeliveryCourier details where needed
RecordsAccounting and customer service
Messages and uploaded files
If you use the contact form, we use your message and any optional upload to reply and help with your enquiry. Uploaded files are sent as email attachments rather than intentionally stored as media library files.
General enquiries go to shop email addresses. Returns or damage messages may go to returns@wye-knot.co.uk. Accepted uploads include JPG, PNG, WebP and PDF files up to 6MB.
Please do not upload unnecessary sensitive information. Only send photos or files that help us answer your question, check a product, or handle a return or damage issue.
We keep contact enquiries for as long as needed to deal with the enquiry, order, return, damage report, dispute or any related legal/accounting record-keeping need.
Service emails and optional marketing
We send transactional emails such as order confirmations, payment updates, despatch or collection updates, refunds, cancellations, account emails and customer-service replies.
We may also send WooCommerce email marketing, newsletters, promotional emails, abandoned basket emails and review requests where you have opted in, where you have bought from us and the law allows, or where you can opt out.
You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us. Order, payment, account and delivery emails are service messages, not marketing.
Trusted services that help us run the shop
We may share personal information with service providers where needed to run the website, process orders, take payment, deliver parcels, keep records, protect the site, send emails or provide customer service.
This may include our WordPress hosting provider, WooCommerce/WordPress services, Stripe, Klarna, Royal Mail, Evri, DPD, Parcelforce, email providers, Rank Math, Google services, accounting/bookkeeping software, and security or backup plugins.
Some providers may process data outside the UK
Some services we use, such as payment, analytics, advertising, email or technology providers, may process personal data outside the UK.
Where this happens, we rely on the safeguards used by those providers, such as contractual protections, approved transfer mechanisms or other measures required by data protection law.
How long we keep information
We keep information only for as long as needed
We keep order and accounting records for up to 6 years where needed for tax, accounting, legal and customer-service reasons.
Account information is kept while the account remains open. Contact enquiries are kept for as long as needed to handle the enquiry, order, return, damage report, dispute or legal/accounting record-keeping need.
Returns or damage photos are kept only for as long as needed to deal with the issue and any related records. Marketing preferences may be kept while you are subscribed and for a reasonable period after you unsubscribe.
OrdersUp to 6 years
AccountsWhile open
EnquiriesAs long as needed
MarketingUntil unsubscribed or no longer needed
You can ask about your personal information
Depending on the situation, you may have rights to access your personal information, ask us to correct it, request deletion, restrict or object to some uses, receive a copy of certain information, or withdraw consent where consent is the basis for using it.
Some rights may be limited where we need to keep information for legal, accounting, order, dispute or security reasons.
If you are unhappy with how we handle personal information, you can contact us first. You also have the right to complain to the Information Commissioner’s Office.
Our website is not aimed at children
Our website is not aimed at children, and we do not knowingly collect personal information from children.
We use reasonable technical and organisational measures to protect personal information, but no website, email system or internet transmission can be guaranteed to be completely secure.
Helpful answers about your data
Do you store my full card details?
No. Payments are handled securely by payment providers such as Stripe and Klarna where selected. We do not store full card numbers on our website.
Can I shop without an account?
Yes. You can checkout as a guest. You can also create an account during checkout or through My Account if you prefer.
What happens to photos I send?
Photos or files sent through the contact form are used to help with your enquiry, return, damage report or product question. They are kept only for as long as needed.
How do I stop marketing emails?
Use the unsubscribe link where available or contact us and we will help. Transactional order emails will still be sent where needed to process your order.
Questions about privacy?
Send us a message if you have a question about your personal information, account, order, marketing preferences or contact form enquiry.
- General privacy enquiries: info@wye-knot.co.uk
- Returns or damage: returns@wye-knot.co.uk
Other useful pages
Plain-language policies, kept clear
You may save or print this page for your records. We may update this policy if our website, services or legal requirements change.