77 - inspired by only the brave fragrance for men 100ml begins with a bold burst of Amalfi lemon and mandarin. That bright citrus opening introduces a composition centred on confidence, strength and modern masculinity. Its fresh first impression gives way to the more layered heart and base, which carry much of 77's distinctive character.

Virginia cedar, coriander and violet form the heart, where the refined blend adds depth and intrigue beyond the opening citrus. Together, the three notes bring woody, aromatic and floral facets into the same middle layer, creating a clear transition towards the richer foundation without losing the fragrance's bold character.

The base settles around French labdanum oil, amber, styrax, benzoin and leather, creating the rich, daring foundation that gives 77 its lasting impression. Designed for everyday wear, it suits someone drawn to masculine fragrances that balance a citrus opening with a deeper resinous and leather-led finish, whether chosen as a new daily scent or a considered present.